Real estate agents use blogging in their inbound marketing strategies, but it is extremely important for their blogs to look professional, otherwise agents can lose their credibility and reputation. There are different mistakes made by real estate agents in their blogging attempts that can hurt their business a lot. No one would like to purchase a house from a real estate agent who has a suspicious blog.
Even if you have to struggle to create a professional image for yourself through blogging, the efforts that you invest can make it worth in the end, as you can become a leader in your area of expertise. Marketing your brand and establishing a connection to your target market are top priorities. In order to have a successful social marketing campaign, the following seven blogging mistakes have to be avoided.
1.The Use of Copied Content
Stealing content from someone else is a bad practice in any domain. Not only that you can be penalized by search engines, but you can also expose yourself to the risk of becoming sued for plagiarism. Along with the plagiarism issues, using copied content on a blog is a fast way to lose reputation. Joshua Dorkin, the CEO and founder of Bigger Pockets, has stated that he often has seen bloggers copying content from others and using it as their own content.
Today, it is relative easy to use RSS feeds for republishing content. Some people think that using feeds is an excuse for the use of stolen information. The truth is this practice is also an act of theft and can lead to three major problems: you can lose your website, damage your reputation and violate the Code of Ethics that you may have as a realtor. There are legal issues in using the posts of someone else without their consent. Stealing content is probably the worst mistakes that real estate agents can make while blogging.
The most common reason for which they would do this is the lack of time necessary for writing. It is very important to make some time and write original content. It will grow your reputation and it can be very helpful for the social media campaign that you may be conducting.
2. Not Remembering where You Post Your Blogs
If you forget where you made posts, you are making a serious mistake. Fred Glick, who is the owner of a multi-state licensed real estate brokerage company called US Spaces, Ink. and also a broker, said that his worse blogging mistake was forgetting he had a blog and only posting on Facebook. One of the advantages of having blogs is that they can show up on the Facebook profile page, Google+ profile, in newsletters and on your website.
Use a content calendar, as it can help you remember where you post your blogs. Make sure you post your blog in different places, because people use different social media networks. In this way, you will cover a larger pool of potential clients.
3. Revealing Confidential Data on Your Blogs
Some real estate agents make this common mistake of posting private information and also, bragging. Jon Schildt, who is an insurance broker at Calculated Risk Advisors, said that one of his clients from the past bragged on his blog about trumping up a specific house neighborhood for convincing a couple to buy the house. The post was seen by the couple and the two individuals wanted to sue the agent because he has broken the duty of care that he was normally owing to his customers.
To fix this problem, the agent has spent a lot of precious time. Don’t use names and business transactions on your blogs and respect the privacy of your clients. This was an example of how embarrassing it can be to do this and how things can take a litigious turn.
4. Writing Negative Posts about Other Real Estate Businesses
There is an old saying about being silent if you have nothing nice to say. It can be applied to blogs too. Herman Chan, who is known person in the real estate business, a realtor and an associate broker, has said that having a strong point of view is not a mistake, because a good blog must have such a thing. However this point of view must also be professional and light. If you consider another business as trash, your own can become trash very soon. You don’t want this trash to come back to you and destroy your business. Keep your blog informing and entertaining.
5. Using the Blog for Bragging
The amount of money you made in the last years, your last vacation with your family and your success rate may not be very interesting subjects for people to read. Bill Handy, who the vice-president of Digital Engagement has stated that real estate blogs should only be focused on real estate market, fresh information on mortgage rates, ways to rehab with pictures included (before and after), after move-in advice, etc. There are so many topics to write on that are focused on the requirements of your customers and audience, so choose a good one. Don’t focus your blog information on personal or professional achievements. You have to use blogging not as a bragging contest, but as a way to make yourself known as an expert in your domain. Claiming how great you are for selling a home in the Naples Longshore Lake community will not make you more successful. Blogging about tips for finding the best real estate agent, would make you seem more of an expert and therefore, more successful.
6. Making Blogs That Have an Awful Format
Readers nowadays have the habit of scanning the information on a blog before actually reading it. They want to know if the reading is worth their time. Because of this, the readers must have the opportunity to make a quick read. If you don’t know how to format your blog properly for this purpose, you can look on other blogs to get some ideas. Templates can be great for keeping blogs organized and professionally looking. An example of an awful format can be the one that has long paragraphs and doesn’t include any bullet points, headlines and images.
7. Not Being Consistent
Another mistake that you can make while you are blogging as a real estate agent is not following a blogging schedule, which means not being consistent. Imagine yourself that you are the reader and you will realize that blogs are followed in a similar way in which news is watched or weekly magazines are read. This means that readers will check every week to see if something fresh has been posted. Posting randomly will make readers forget to follow you. Be sure to write at least once every weak, preferable on the same date. Through this practice, you will prove to your readers that you take both matters seriously: the real estate business and blogging.Read More